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Our aim is to satisfy clients’ and users’ needs with designs of economical beauty, since…
Thus it is said that Nature does not multiply things unnecessarily; that she makes use of the easiest and simplest means for producing her effects; that she does nothing in vain…
Galileo Galilei: Dialogue Concerning the Two Chief World Systems, 1632
Nature does nothing in vain, and more is in vain when less will serve; for Nature is pleased with simplicity, and affects not the pomp of superfluous causes.
Isaac Newton: Philosophiæ Naturalis Principia Mathematica, 1687
In this quest…
Imagination is more important than knowledge.
Albert Einstein
but…
…imagination in a terrible strait-jacket [Reality].
Richard Feynman
It seems that in this PR infested world 'Mission Statements' are obligatory – and architects take to 'philosophizing' like lawyers to politics, politicians to power and bears to honey. We too are in favour of motherhood and apple-pie.
In earlier times a 'mission statement' was simply a motto: this company's would perhaps have been Minima cura si maxima vis
(For the greatest results, attend to the small things) – The motto of the Accademia dei Lincei, which had Galileo Galilei as a member. Only "perhaps" since, like all rational groups, we hold individual and diverse views – Thus there are other contenders: such as ΖΗΤΕΩΜΕΝ ΤΗΝ ΑΛΗΘΕΙΑΝ (Let's seek the truth!)
The former 'Notes' have been removed to Notes alias Guff.
That's enough of this…
If we shadows have offended,
Think but this, and all is mended:
That you have but slumber'd here
While these visions did appear.
And this weak and idle theme,
No more yielding but a dream,
Gentles, do not reprehend:
If you pardon we will mend.
William Shakespeare: A Midsummer Night's Dream.