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About us | A design philosophy

Our aim is to satisfy clients’ and users’ needs with designs of economical beauty, since…

Thus it is said that Nature does not multiply things unnecessarily; that she makes use of the easiest and simplest means for producing her effects; that she does nothing in vain…

Galileo Galilei: Dialogue Concerning the Two Chief World Systems, 1632

Nature does nothing in vain, and more is in vain when less will serve; for Nature is pleased with simplicity, and affects not the pomp of superfluous causes.

Isaac Newton: Philosophiæ Naturalis Principia Mathematica, 1687

In this quest…

Imagination is more important than knowledge.

Albert Einstein

but…

…imagination in a terrible strait-jacket [Reality].

Richard Feynman
 
Note

It seems that in this PR infested world 'Mission Statements' are obligatory – and architects take to 'philosophizing' like lawyers to politics, politicians to power and bears to honey. We too are in favour of motherhood and apple-pie.

In earlier times a 'mission statement' was simply a motto: this company's would perhaps have been Minima cura si maxima vis (For the greatest results, attend to the small things) – The motto of the Accademia dei Lincei, which had Galileo Galilei as a member. Only "perhaps" since, like all rational groups, we hold individual and diverse views – Thus there are other contenders: such as ΖΗΤΕΩΜΕΝ ΤΗΝ ΑΛΗΘΕΙΑΝ (Let's seek the truth!)

The former 'Notes' have been removed to Notes alias Guff.

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That's enough of this…

If we shadows have offended,
Think but this, and all is mended:
That you have but slumber'd here
While these visions did appear.
And this weak and idle theme,
No more yielding but a dream,
Gentles, do not reprehend:
If you pardon we will mend.

William Shakespeare: A Midsummer Night's Dream.

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